Dress for (Planetary) Success
Wednesday, January 7th, 2009    For me, shopping for clothes is a turn-off. I find the racks and racks of dresses, blouses, and skirts depressing. Then there are the piles of sweaters, scarves, belts, and socks, rows upon rows of shoes and boots.  How can stores sell all this stuff, I wonder. Overwhelmed and grumpy, I ask myself if we really need all this stuff. Â
    Clothing has a big impact on the planet. For example, the growing of cotton, the most commonly used clothing material, requires vast amounts of water and pesticides. The clothing manufacturing process itself involves many toxic substances. Then there is the sheer volume of clothing manufactured and sold every year.
    It seems that many of us buy far more clothes than we need. According to the federal Environmental Protection Agency, Americans throw away more than 68 pounds of clothing and textiles per person per year. And only about 15% of discarded clothing is recycled, according to the Council for Textile Recycling.
    One way to recycle unwanted clothing is to donate it to Goodwill, or to a local second-hand clothing store. But only one-fifth of clothing donated to charities is directly sold, according to Pietra Rivoli, professor of international business at the McDonough School of Business at Georgetown University. “There are nowhere enough people in America to absorb the mountains of castoffs, even if they were given away,” she says.
    I know what Rivoli means. The first time I walked into the Mount Jackson (Virginia) Thrift Store, I was shocked. The place was jammed with clothing–dresses, bathrobes, and shirts pressed tightly together on the racks, hardly enough space to walk between the racks, and bags of unpacked donations piled into the corners.  Volunteers could not process new donations fast enough. There was just too much!  And Mount Jackson is a town of fewer than 1,000 people! I’m sure there are thousands of stores all over America like the one in Mount Jackson, all jammed with unwanted clothes!
     Of course, attempting to recycle our unwanted clothing is good to do. But it seems to me that it’s more important to reduce the demand for new clothing.  And I can think of two ways that we, as individuals, can send a message to clothing makers to produce less stuff.
    First, buy used. Rather than shop at the Gap and other retail clothing stores, we can instead patronize second-hand stores like Goodwill.  Some of these stores are poorly organized, but a little patience can result in some great finds.
     For example, I recently found a suit at Goodwill for less than $7! The new-looking pin-striped jacket and skirt fit perfectly and filled a niche in my wardrobe. And my son, whenever he comes home from college, makes a stop at Goodwill. He always goes back to college with an expanded wardrobe of good-looking clothes that cost only a pittance.
    Second, buy less.  Does owning more clothes improve the quality of our lives? Maybe a reassessment of just how many pairs of shoes or sweaters, etc., it takes to have ‘enough’ clothes would be a good idea. I find that life is a little bit easier when I have fewer clothes to ‘manage’–to find space for or even to remember that I own.–April MooreÂ


         
